Whyte Corporate Affairs
Florence Jaspart is an experienced professional in corporate communications and public affairs, currently serving as Associate Director and Senior Advisor at Whyte Corporate Affairs since August 2014. Prior roles at Whyte included Consultant and Consultant Senior, where strategic communication solutions were provided to enhance corporate reputation and business objectives. Previous experience includes serving as Internal Communication Manager at UCL, focusing on digital strategies and stakeholder engagement, and as a Teaching Assistant at Louvain School of Communication, delivering various seminars on communication strategies. Additionally, Florence worked at Louvain School of Management, coordinating executive education in Change Management and analyzing communication strategies for KBL European Private Bankers. Educational credentials include multiple degrees from Université catholique de Louvain, encompassing management and organizational communication, as well as training in creativity management.
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Whyte Corporate Affairs
Stakeholder oriented, objective driven. That’s our philosophy. Our approach is driven by our clients’ objectives: we are communication professionals who do not believe in communicating for the sake of communicating. Communication is a strategic tool which should help our clients reach their business objectives. The approach of Whyte Corporate Affairs always focuses on stakeholders. Our insight into the Belgian media, political, corporate, social and academic landscape allows us to define the right target groups, to recommend the most appropriate communication channels, to formulate the right messages and to anticipate actions and reactions. Stakeholder oriented, objective driven. That is why we strongly believe in the integration between what is traditionally considered to be ‘corporate communications’ and ‘public affairs’. We tear down the walls and combine the best of both worlds.