Dana C. Arnett

CEO & Co-founder at Wicked Bionic

A 30-year veteran of the entertainment industry as an executive V.P., Dana delivered over 6000 television shows to audiences around the world. Motivated by the psychological effects of discrimination in the industry, Dana retired from entertainment to build an agency whose foundation promotes equity and inclusion both internally and externally.

Dana encourages the diverse team at Wicked Bionic to push beyond conventional ways to reach into communities by seeking to fundamentally understand cultural nuances and the minds and hearts of consumers. To grow in understanding diversity and inclusion best practices, Dana graduated from Cornell University's Diversity and Inclusion Certification program in 2021. She is also dedicated to making college a reality in under-resourced communities by serving on the ScholarBridge board of Fulfillment Fund, a 40-year non-profit in Southern California.

Dana's efforts have been influenced by her work with WBEC-West, LA Small Business Academy, Goldman Sachs 10,000 Small Businesses, and Pinnacle Global Network, an organization supporting the growth of established business owners. Dana measures success by the number of lives changed through knowledge-sharing, listening, providing access, and actively supporting colleagues, clients, and communities.

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