Sam Schoonover is a cofounder at Wide Worlds and Forward Studio, where they focus on innovative platforms and transformations in brand-audience connections. Currently serving as the Innovation Lead at Coachella, Sam oversees strategies involving emerging technologies such as gaming, web3, and AI, enhancing experiences for both fans and brands. Previously, they were the Brand Director & Co-Producer for Splash House, managing the festival's branding and marketing elements. Sam also coordinated digital programs for Goldenvoice, contributing to AR initiatives for Coachella, and curated music for various brands through their project, Sounds via Sam. They are pursuing a B.A. in Integrated Marketing Communications at San Diego State.
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