Vivi Vu is a skilled Product Marketing Manager with extensive experience in leveraging technology and data for growth marketing and demand generation. Currently at WideOrbit since November 2022, Vivi focuses on product marketing initiatives. Prior roles include managing CRM programs at NBCUniversal to enhance customer lifetime value and overseeing marketing automation at Bluebeam, Inc. to optimize conversion processes. Previous experience as Associate Digital Marketing Manager at NDS, Inc. involved website evolution and sales workflow enhancements. Vivi began a professional career with a finance internship at the City of Arcadia, supporting various accounting tasks. Educational qualifications include a Bachelor's of Science in Management Science from UC San Diego and an Associate's Degree from Pasadena City College.
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