Bianca Lauria

Bianca Lauria is a seasoned professional in business affairs with extensive experience in managing high-profile clients across renowned companies. Currently serving as Senior Business Affairs Manager at Wieden + Kennedy, Bianca oversees clients such as ABI, McDonald's, Delta Airlines, Kraft-Heinz, and Nike, having previously held the same title at Anomaly where key clients included Abbott Laboratories, BOSE, and Diageo. With a strong foundation in managing commercial campaigns, negotiating multi-service agreements, and ensuring compliance with industry regulations, Bianca's career also includes roles at Deutsch and Holden & Flynn UCI, where skills in content production, human resources, and administration were honed. A graduate of City University of New York-Baruch College with a Bachelor of Arts in Political Science, Bianca's diverse background highlights a commitment to effective collaboration and strategic negotiation in various sectors.