Guilherme Cavalcante

Guilherme Cavalcante currently serves as the Head of Connections, Media & Data at Wieden + Kennedy since July 2022, where a focus on data-driven strategies enhances client communication. Prior to this role, Guilherme led Media and Data at GUT from April 2019 to July 2022 and held the position of VP of Media and Data Insight at Sunset Comunicação between July 2017 and April 2019, emphasizing the use of data to effectively reach consumers. From May 2013 to July 2017, Guilherme managed the launch of Booking.com in Brazil and contributed to Nike's World Cup campaign while serving as Media Director and Media Manager at Wieden + Kennedy. Earlier career experience at JWT from September 2006 to May 2013 included roles such as Media Supervisor and Media Planner, working with brands like Ford and Rolex. Guilherme holds a degree in Publicidade from Universidade Cruzeiro do Sul and a technical degree in Mecatrônica from ETE Getúlio Vargas.