Duncan Macdonald

Duncan Macdonald is a commercially-driven Sales and Marketing leader with over 18 years of experience across the IT services, Cloud, IT Outsourcing, SaaS, and Hi-Tech industries. They have held significant roles including Sales Director at Wifinity and Sales and Marketing Director at next connex, focusing on developing strategies for new business growth and market engagement. Duncan's expertise encompasses building effective go-to-market strategies, driving sales and marketing change, and managing complex propositions directly to end customers. Their past experience includes serving as Director at B12 Solutions and Head of Sales & Marketing at 4sl, where they specialized in backup, storage, and cloud services. Duncan holds a degree from the University of Birmingham.