Sacha Lategan

Sacha Lategan has a diverse work experience in various roles within the digital marketing and e-commerce industry. Most recently, Sacha worked as the Chief Digital Officer (CDO) at Viking Footwear since 2022. Prior to that, Sacha served as the Director of Ecommerce at Trespass, where they were responsible for leading the growth and profitability of the company's e-commerce businesses. They also had experience as a Digital Marketing Manager at Jensen Beds and as an International Ecommerce Manager at Mountain Warehouse. Sacha's extensive experience also includes working as the Wiggle & Chain Reaction Cycles Nordics Country Manager at Wiggle, where they were accountable for the brands' performance in the region. Additionally, Sacha held the role of Scandinavian & Southern Europe Sales Executive at Pelsis.

Sacha Lategan attended Mid Sweden University and obtained a Bachelor's Degree. Later, Sacha pursued further education at the same university and completed a Master's Degree.