Lys Bouma

Lys Bouma is a marketing and communication advisor with extensive experience across various industries. Currently serving as a marketing-communication advisor at Wij Techniek since March 2019, Lys focuses on supporting the technical installation sector in addressing significant societal challenges. Previous roles include owner of Lys Bouma communicatie marketing & projectmanagement, where guidance was provided to businesses on marketing strategies, and a senior marketing and communication advisor at BOA Advies, enhancing marketing efforts within the education housing sector. Early career experiences include senior positions at VUmc, interim management at ING, and managerial responsibilities at Erasmus Boekhandel, demonstrating strong leadership and strategic marketing skills. Lys Bouma holds a master's degree in anthropology and non-western sociology from the University of Amsterdam, and has pursued additional education in digital marketing and coaching.