Dayna Lovell

Dayna Lovell is a seasoned marketing professional with extensive experience in CRM and email marketing, currently serving as Senior CRM Marketing Manager at Wilbur Labs since June 2022. Prior roles include Loyalty Program Manager and Email Marketing Manager at Petco, where Dayna effectively developed promotional strategies leading to significant year-over-year improvements. Earlier experience includes IT Project Manager and Marketing Manager positions at Bike Bandit, LLC, where Dayna collaborated with cross-functional teams to enhance brand presence and manage high-impact marketing campaigns. Dayna's career began in the United States Army National Guard, where leadership skills were honed as a Squad Leader. Dayna holds a Bachelor of Business Administration in Marketing from San Diego State University and has received multiple awards for military service.