Wild Bill’s Craft Beverage Co.
Roger de Lusignan is a seasoned executive with extensive experience in finance and operations across the healthcare and beverage industries. Currently serving as Chief Financial Officer at Wild Bill’s Craft Beverage Co. since June 2022, Roger previously held the role of Strategic Advisor at Bio Conscious Technologies Inc., instrumental in advancing predictive health technology. Roger's leadership journey includes serving as Chief Operating Officer at Owen-Dunn Insurance Services, where strategic execution led to a successful acquisition, and HealthExpense, Inc., focusing on innovative payment solutions. As Chief Executive Officer at ArcWell Services, Roger established a cost-effective primary care model and spearheaded expansion into California. Roger's operational expertise was further demonstrated at Matrix Medical Network, Votiva Health, Enclara Health, LifeMasters Supported SelfCare, and The Permanente Medical Group. Roger holds a Master of Public Administration in Healthcare Administration from the University of San Francisco and a BA in Business/Accounting from California State University-Sacramento.
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Wild Bill’s Craft Beverage Co.
Wild Bill’s is a premium, non-alcoholic craft beverage company. For over 20 years, Wild Bill’s has traveled the country with their Wild West themed pop-up retail activations, serving over one million customers at fairs, festivals and conventions. Today, Wild Bill’s unique and nostalgic flavors can be purchased directly from DrinkWildBills.com, Amazon, local retailers, and at hundreds of events annually. As a veteran-owned and operated business, Wild Bill’s is focused on helping our nation’s heroes make the transition from the military into successful civilian careers by supporting veteran non-profit organizations, providing discounted franchise fees and creating meaningful employment opportunities.