George Lamb co-founded Wildfarmed, a pioneering regenerative farming and food business, in 2020. After transitioning from the entertainment industry in 2012, George focused on purpose-led work, founding GROW in 2019 to promote mental well-being and physical health among students through nature-based educational programs. Currently, George supports Wildfarmed's mission to transform landscapes and food systems, partnering with farmers and businesses to produce sustainable wheat. Prior to this, they worked as a presenter and artist management specialist, helping to launch notable careers in the music industry.
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