Giovana Pancheri

Giovana Pancheri is an accomplished professional with extensive experience in creative strategy, analytics, and business intelligence. Currently serving as Manager of Creative Strategy and Analytics at Wildlife Studios since June 2021, Giovana has previously held multiple roles in the company, including Manager of Creative Analytics, Production and Tech, and Product Manager of Marketing Technology. Prior experience includes positions at WMcCann as Business Intelligence Supervisor, where analyses and automated reports of media performance were created, and roles at apis3 as Senior Digital Media & Performance Analyst and Media Analyst, focusing on campaign strategies and performance optimization. Early career highlights include marketing-related positions at Kepler Weber and EDARP Implementos Rodoviários, as well as an internship in business intelligence at dunnhumby. Giovana holds a Bachelor's Degree in Social Communications from ESPM, a Master of Business Administration in Data Analytics from FIA Business School, and a Bachelor's Degree in Mechanical Engineering from Escola Politécnica da USP.