Aurea Calvo Almeida

Sr. Director of Client Marketing Strategy at Wildfire Systems, Inc

Aurea Calvo Almeida has a diverse and extensive work experience spanning various roles and industries. Starting in 2003, they worked as the Marketing Director at PFG International, where they focused on increasing membership, establishing brand presence, and fostering supportive relationships. From 2007 to 2012, Aurea worked at HSBC, initially as an eBusiness Analyst before transitioning to a Marketing Specialist II and later a Sr. Specialist in Marketing. During their time at HSBC, they managed multiple SEM efforts, developed PPC campaigns, and supported display media strategy.

In 2012, Aurea joined Capital One as a Principal Product Manager, where they contributed to cross-disciplinary teams and delivered on customer-centered marketing. Aurea then assumed the role of Principal Brand Manager at Capital One ShareBuilder, Inc., championing the brand and customer experience across product tech teams. Aurea'sresponsibilities included leading email marketing campaigns, facilitating smooth rebranding efforts, and managing direct mail campaigns.

At Capital One, Aurea also served as the Manager of Digital Product Brand Strategy & Marketing. Aurea collaborated with multi-disciplinary teams, created go-to-market strategies, and led the development of multi-channel customer experiences. Aurea made efforts to drive cross-disciplinary contributions and forge valuable partnerships, ultimately delivering positive customer signals and enhancing brand cohesion.

In 2019, Aurea worked as a Manager at 321 Ignition, and in 2020, they joined Woven Money as the Director of Brand & Marketing Strategy. At Woven Money, they spearheaded brand development and growth marketing efforts aligned with business objectives. Aurea'sresponsibilities included developing brand guidelines, leading growth marketing campaigns, and conducting customer insights research.

Aurea transitioned to PeerStreet in 2022, assuming the role of Director of Brand Strategy and Growth Marketing. During their tenure, they contributed to brand strategy development and implemented growth marketing initiatives.

Currently, Aurea works as the Senior Director of Client Marketing Strategy at Wildfire Systems, Inc, a position they began in November 2022.

Aurea Calvo Almeida attended the University of Phoenix from 2006 to 2007, where they obtained their Master of Business Administration (MBA) degree with a focus on Global Management. Prior to their time at the University of Phoenix, they studied at the Portland State University - School of Business from 2000 to 2003. There, they earned their Bachelor of Arts degree in Marketing.

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Timeline

  • Sr. Director of Client Marketing Strategy

    November, 2022 - present