Wilier Triestina
Francesco Cignini is a seasoned Digital Content Strategist with extensive experience in managing social media strategies, content creation, and live content generation across various prominent cycling events. Currently serving as the Digital Content Manager for the Wilier-Pirelli Factory Team at Wilier Triestina since January 2023, Francesco has also played crucial roles at RCS Sport for major cycling competitions since May 2012, including the Giro d'Italia and Strade Bianche. Additional responsibilities include overseeing digital content for organizations such as ExtraGiro, Pedale Feltrino, Granfondo Città di Padova, Art Bike & Run, and PPsportevents, where Francesco implements comprehensive social media strategies and website content management. Prior to this digital focus, Francesco worked as a System Administrator at Cortellazzo&Soatto / Si.GED.
This person is not in any teams
Wilier Triestina
Wilier Triestina is a high-end bicycle manufacturer, founded in 1906 in Bassano del Grappa, Italy. The history of the Company spans more than a century, marked by numerous successes in sports and technology. Many champions have made history by cycling on the saddle of Wilier Triestina including among others Fiorenzo Magni, Marco Pantani, Alessandro Ballan and Michele Scarponi. Engaged in the technological development of a sports product, with numerous awards won in the field of design and innovation (Eurobike Award 2017 and 2019, Design & Innovation award 2019, nomination for the German Design Award 2020), Wilier Triestina has established itself as a reference point among manufacturers of high and very high-end racing bicycles, used by professional teams as Astana – Qazaqstan Team (World Tour road category), Wilier Triestina - Pirelli Factory Team (UCI mountain bike category) and Wilier - 7C - Force (UCI mountain bike category). Wilier Triestina has also demonstrated unparalleled innovation through the URTA SLR in the off-road category, Filante SLR and Wilier 0 SLR for the road racing and the Cento10 Hybrid, the lightest e-road bike in the market. New innovative and amazing bicycles will be present in the coming months, going to be part of 2022 collection. #lovemywilier