Dean Seher

Dean Seher has a diverse work experience spanning over several decades. Dean currently serves as the Director of Client Partnerships at Wilkins Media since September 2017. In this role, Dean collaborates with brand and agency partners to provide them with a comprehensive range of Out of Home, Programmatic Digital Out of Home, and Experiential products in any market. Dean aims to simplify the process for partners by offering organized recommendations and options.

Before this, Dean worked at Clear Channel Outdoor as an Account Executive for 24 years, starting from 1993. During their tenure, they collaborated with advertising agencies of all sizes to create impactful multi-medium and multi-market campaigns. Dean also utilized research tools like Scarborough Market Research, Geopath Out of Homes Ratings, and competitive spending information to design successful campaigns. Dean played a crucial role in developing Clear Channel Outdoor's Geofence/Place based advertising strategy in Milwaukee.

Prior to their time at Clear Channel Outdoor, Dean was the General Manager at Schubert Media. During this role, they oversaw the sales and operations of the billboard division and launched a regional business publication. Dean also supervised the elimination of all tobacco advertising three years before the Federal prohibition of tobacco billboard advertising.

Dean's career also includes experience as the Marketing Director at Irish Television America, where they oversaw marketing and advertising sales. Additionally, they generated additional revenue by subcontracting studio facilities for non-show work and supervised various video shoots and productions.

Dean's early work experience includes being a Film Programmer at Films, Inc. Here, they worked with institutional clients to provide entertainment programming for inmates, patients, and residents using traditional film and video delivery systems. Dean also achieved the milestone of creating the first-ever Paper License, allowing an institution to legally rent videos at a local retailer and broadcast them over their CCTV system for the Missouri Department of Corrections.

Dean Seher attended Northern Illinois University from 1979 to 1984, where they obtained a Bachelor of Science degree in Communications - Mass Media.