Anderson M.

Anderson M. has a diverse range of work experience. Anderson began their career at Mutato as a Customer Insights Analyst, where they provided content insights for global brands such as Coca-Cola and Avon. From there, they moved to Tribal Worldwide as a Data Strategy & Insights Coordinator, working with clients like Natura and Asics to provide valuable insights for data-driven decision-making. Anderson then joined Purpple as a Data Strategy & Insights Manager, developing and implementing data-driven strategies for successful marketing campaigns and managing data visualization tools. Anderson later joined F/Nazca Saatchi & Saatchi as a Data Strategy & Insights Manager, focusing on developing data-driven solutions for Mercedes Benz and supporting Latin American countries with their own strategies. Anderson then returned to Purpple as a Data Strategy & Insights Director, leading the development and execution of data-driven strategies for clients like Samsung and GOL. Anderson also had a role as a Member at Reforge and is currently serving as the Head of Research & Product Design at Will Bank, where they oversee research and design to develop innovative banking products and collaborates with the executive team to shape the company's strategic direction.

Anderson M. obtained a Bachelor's degree in Marketing from Universidade do Oeste Paulista from 2009 to 2012. Anderson also holds additional certifications in Finding Product Market Fit, Product Leadership, Product Strategy, UX Strategy, Python PRO, and Consumer insights from various institutions such as Reforge, Miami Ad School, Let's Code, and ESPM Escola Superior de Propaganda e Marketing.