Helen Souza

Helen Souza is a seasoned Product Designer with extensive experience in designing user-focused products and enhancing user experiences across various industries. Currently serving as a Product Designer Specialist II at Will Bank since August 2023, Helen is responsible for developing innovative banking products, including the company's inaugural insurance offering. Prior roles include Product Design Manager at PicPay, where Helen led the design process for Search and Recommendation products, and Senior Product Designer at Catho, focusing on user research and usability testing. Helen's career also encompasses positions as a UX Designer at Dextra Digital and a UI Designer at MZGROUP, showcasing a blend of design and strategic skills. Helen holds a Master's degree in Strategic Design and Innovation from the Istituto Europeo di Design and a Bachelor's degree in Graphic Design from ESAMC.