Heloísa Furquim is a Specialist Researcher in Consumer Insights at will bank since September 2025, with extensive experience in market research and consumer insights across various industries. Previously, Heloísa served as a Senior Market Research Analyst at Banco PAN, where responsibilities included brand and product research for credit offerings and collaborations with BTG Pactual and Mynt. Prior roles include Market Research and Intelligence Analyst at Solar Group and Account Executive at Worldpanel, focusing on market analysis and consumer behavior. Heloísa co-founded Marabunta Brasil, contributing to market and public policy research, and has held positions in customer experience at Liv Up and Elife. Heloísa Furquim holds a degree in Social Sciences from USP and is pursuing a postgraduate specialization in Market Research and Customer Insights at ESPM.
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