Karina Buccelli

Karina Buccelli serves as the Director of Customer Experience and Channels at will bank since June 2021, also holding the title of Head of CRM. Previously, Karina held various leadership roles at Midway from January 2011 to November 2020, including Superintendente de Cartões, where responsibilities included managing a customer base of 31 million and overseeing 65% of the company’s revenue. Key achievements at Midway involved enhancing customer experience metrics, leading significant projects, and integrating digital services for improved customer journeys. Karina's earlier experience includes managerial positions in product development and marketing at Banco PAN and Omnion Marketing de Relacionamento. Karina is academically equipped with qualifications from institutions such as FGV, Digital House Brasil, and FAAP, holding degrees in Banking, Digital Immersion, and Marketing.