Larissa Lima

Larissa Lima is an experienced marketing professional with a strong background in growth acquisition and performance marketing. Currently serving as a Senior Growth Acquisition Manager at will bank since June 2021, Larissa has previously held multiple roles at Supermercado Now from December 2017 to June 2021, including Growth Marketing Coordinator, Marketing Analyst, and Intern. Larissa's expertise encompasses creating and optimizing marketing campaigns across platforms such as Google Ads and Facebook Ads, utilizing MySQL and Python for data analysis related to customer acquisition and retention, and implementing growth hacking strategies. Alongside these responsibilities, Larissa has led weekly marketing planning meetings and defined operational areas for partner markets at Supermercado Now. Larissa holds a degree in Production Engineering from Escola Politécnica da USP, obtained from 2014 to 2018.