Samira Gontijo

Samira Gontijo has a diverse work experience spanning multiple industries and roles. Samira is currently working at Will Bank as a Product Lead, overseeing the account acquisition engine and focusing on growth and user rentability. Prior to this, they were the Product Lead for the Customer Experience Platform at Will Bank, where they were responsible for improving the customer journey and managing customer service channels.

Before joining Will Bank, Samira was the Co-Founder of MagMov, a fashion library movement aimed at promoting sustainable fashion practices. Samira also worked at 4all Tecnologia as a Product Lead, where they defined the product vision and strategy for the Points Wallet, a loyalty and payment platform. Additionally, they worked at Juvo as a Business Development/Solutions Architect, where they negotiated partnerships and set product architecture for the company's prepaid mobile financial services.

Samira also has experience in partnership marketing, having worked as a Partnership Marketing Manager at Uber. Samira focused on securing partnerships at the city and regional levels to drive brand awareness and revenue growth. Earlier in their career, they worked at TIM Brasil in various roles, including Senior Product Manager for Entertainment Services, Senior Product Manager for Financial Services, and Sales Product Development Manager.

Samira's work experience demonstrates their expertise in product management, partnership development, and customer experience.

Samira Gontijo completed their Master of Business Administration (MBA) at COPPEAD UFRJ in 2015. Prior to that, they obtained a Bachelor's degree in Engineering from the Universidade Federal de Viçosa between 2001 and 2005.