Marcello Roncallo

Marcello Roncallo has a diverse work experience spanning various industries. Marcello started their career as an Assistant Events Coordinator at Control Cine Service Italia in 2010 and continued in that role until 2013. In 2014, they worked as an Assistant Events Coordinator at PS • for a brief period of time. Marcello then joined CBA Italy as a Junior Project Manager in 2015, where they managed projects for clients such as Bauli, Carrefour, and Nestlé.

In 2016, Marcello joined Sky Italia as a Branded Entertainment Assistant Manager, supporting the Head of Branded Entertainment in managing product placement, branded content, and sponsorship projects for Sky's branded channels. Marcello worked on various productions including X Factor, MasterChef, and Italia's Got Talent. Later in 2017, Marcello became a Brand Partnership Manager for Sky Italia, where they were responsible for developing sponsorship deals, creating activation strategies, and managing partnerships with Sky VR46.

In 2018, Marcello joined Ciaopeople as a Senior Sales Manager, where they focused on branded content and special projects. Ciaopeople is a media publishing group known for its online communications and entertainment platforms. Marcello held this position until 2021.

In 2021, Marcello joined VD as a Brand Solutions Manager. Marcello reported directly to the CEO and was responsible for sales and management of brand integration projects on all VD channels. Marcello developed the commercial strategy and managed relationships with partners.

Currently, Marcello is working at Will Media as a Senior Sales & Partnership Manager, a role they started in 2022.

Marcello Roncallo completed their Bachelor's degree in Economics & Business Administration at Università degli Studi di Genova from 2009 to 2013. Marcello then pursued a Master's degree in Marketing, Communications and Management at IULM University from 2013 to 2015. In 2014, Marcello participated in the Business English Exchange Program at San Diego University for Integrative Studies, SDUIS. No specific degree was mentioned for this program.