Yingrui Z.

Yingrui (Donna) Z. is a seasoned Senior Data Analyst at Demant since March 2022, specializing in digital marketing performance data analysis and optimization across the customer journey. Previously, Yingrui held the role of Digital Marketing Specialist at Trendhim, managing data-driven marketing projects and overseeing various social media channels. Earlier career experience includes positions such as Marketing Project Manager at Studyadviser, Assistant Brand Manager at E-Land China, and BI Internal Consultant at E-Land Group, where notable achievements include significant sales growth and improvements in marketing efficiency. Yingrui holds an M.Sc. in Economics and Business Administration from the Norwegian School of Economics and dual bachelor's degrees in Public Administration and Finance from Huazhong University of Science and Technology and Wuhan University, respectively.