Sasha Filimonov

Sasha Filimonov is an experienced professional in the spirits and media industries, currently serving as the Senior Advocacy Manager at William Grant & Sons since March 2018, where leadership of a ten-member ambassador team and the development of the first UK portfolio advocacy strategy are key responsibilities. Prior experience includes roles as Brand Manager at Discarded Spirits Co. and UK Brand Ambassador for Hendrick's Gin, focusing on advocacy plans and brand awareness. Sasha's background encompasses digital news editing for Guardian News & Media and commercial planning for Bacardi Brown-Forman, reflecting a strong foundation in marketing and communications. Educational qualifications include a Master's in Journalism from Goldsmiths, University of London, and a Bachelor's in Print Journalism and Fine Arts from the University of Miami.