Susi Proudman

Susi Proudman is an accomplished entrepreneur and executive with extensive experience in product creation and brand strategy. Currently the Founder and CEO of Williams Athletic Club, Susi has developed a unique brand that fuses golf and style for women. Prior roles include serving as CEO of ROSE & WILLIAM CONSULTING, where Susi collaborates with diverse brands to drive business growth, and as a board member for Genusee, a pioneering circular economy eyewear company. Susi has held significant positions at leading companies such as Allbirds and Nike, where responsibilities spanned material innovation and product strategy. Susi's leadership has been instrumental in enhancing brand visibility and operational efficiency across various sectors. An alumna of the University of Leeds with a degree in Textiles & Management, Susi brings a wealth of expertise in sustainability and consumer-centric product development.