Steve Mefford

Steve Mefford is an accomplished sales leader with extensive experience in driving revenue growth across various sectors, particularly in education and automation technology. Currently serving as Director of US Education Sales at Williams AV, Steve develops strategic initiatives with a team of Regional Sales Managers and partners to enhance market presence. Previously, as Sales Director at ForwardX Robotics, Steve contributed to the expansion of intelligent robotics solutions. A background at Shopify as Solutions Executive involved optimizing logistics for 3PLs and distribution centers. Steve held multiple leadership roles at Mimio, culminating in Director of Sales, where significant sales increases were achieved in the K-12 market. Steve's career also includes regional sales management and partnership development in prior positions at Mimio and Master Halco, showcasing a strong track record of achieving sales targets and fostering customer relationships. Educational background includes a Bachelor of Science in Business from Eastern Illinois University and military service as an Aviation Electrician in the United States Marine Corps.