Williams Racing
Fergus Geekie is a seasoned professional in partnership development and commercial strategy within the sports industry. Currently serving as the Head of Partnership Development at Williams Racing since October 2021, Fergus has previously held key roles including Head of International Commercial and Marketing at LaLiga and Senior Manager of Brand Partnerships at Eurosport. Significant experience includes developing the commercial strategy for IMG Motorsports, where revenue generation was focused on sponsorship and broadcast for properties such as the FIA World Rallycross Championship. Earlier positions include Commercial Director at Right Formula, Global Partnership Sales Manager at Manchester City Football Club, and Sponsorship Manager at Mercedes-AMG Petronas Formula One Team. Fergus holds a BA Marketing (Hons) from Solent University.
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