James Southerland Fcim

James Southerland FCIM is an experienced professional in the motorsport industry, currently serving as Head of Partnerships at Williams Racing since January 2022, where responsibilities include leading the activation and strategy for commercial partnerships in the FIA Formula 1 World Championship. Southerland's extensive background includes founding Formula Marketing Ltd, an independent consultancy for performance sports, and holding senior roles at Virgin Racing Formula E Team and McLaren Group, where notable achievements include optimizing partnership functions and providing strategic support to global marketing initiatives. Additionally, Southerland is actively involved as a Non-Executive Director at Swim Wales and an Advisory Board Member at BlackBook Motorsport, bringing a wealth of expertise in partnership management and brand strategy developed over a career that began with a graduate role at PSA Peugeot Citroën.