Williams Racing
James Southerland FCIM is an experienced professional in the motorsport industry, currently serving as Head of Partnerships at Williams Racing since January 2022, where responsibilities include leading the activation and strategy for commercial partnerships in the FIA Formula 1 World Championship. Southerland's extensive background includes founding Formula Marketing Ltd, an independent consultancy for performance sports, and holding senior roles at Virgin Racing Formula E Team and McLaren Group, where notable achievements include optimizing partnership functions and providing strategic support to global marketing initiatives. Additionally, Southerland is actively involved as a Non-Executive Director at Swim Wales and an Advisory Board Member at BlackBook Motorsport, bringing a wealth of expertise in partnership management and brand strategy developed over a career that began with a graduate role at PSA Peugeot Citroën.
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Williams Racing
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Williams Grand Prix Holdings PLC is a United Kingdom-based holding company. The Company's operations include the design, manufacture and entry of race cars for the Formula One World Championship and the provision of Formula One derived technologies through Williams Advanced Engineering (WAE). Its segments include Formula One, WAE and Other. WAE provides technical innovation, engineering, testing and manufacturing services to its customer base in the automotive, aerospace, defense and energy sectors. The Company is engaged in the commercial application of aerodynamics, advanced lightweight materials, hybrid power systems, electronics, vehicle dynamics, and integration solutions derived from Formula One racing. The Company involves in sponsorship, commercial rights and engineering services. The Company's subsidiaries include Williams Grand Prix Engineering Limited, which is engaged in engineering activities, and WGP Trustees Limited.