Annie Campbell

Annie Campbell is a skilled marketing professional with extensive experience in digital marketing and analytics. Currently serving as a Senior Analyst for Paid Digital Marketing at Williams-Sonoma, Inc. since August 2020, Annie manages a substantial weekly budget of $950,000, utilizing Adobe Analytics to optimize investment strategies across various paid channels. Previously, as an Analyst in Email Marketing for Pottery Barn Teen, Annie enhanced email performance through A/B testing and successfully grew the email database by implementing a strategic prospecting approach. Earlier roles include a Student Ambassador at the University of Dayton, where extensive campus tours were conducted, and a Loyalty Marketing Intern at Williams-Sonoma, Inc., where Annie identified significant improvements for the company's loyalty program. Additional experience includes serving as the Director of Operations for the Provincetown Tennis Club, where a successful marketing campaign led to a substantial increase in memberships. Annie holds a Bachelor’s degree in Business Administration with a focus on Marketing and International Business from the University of Dayton.