Willow is the only national charity working with seriously ill young adults aged 16 - 40 to arrange uplifting and unforgettable experiences and treats. These enable them and their families to reconnect and refocus on each other while enjoying an activity of their choosing. A day for them, a day about them and a day that will create memories they will all treasure forever.

For some, their special day is the opportunity to return to some normality in their lives. For others it is the last chance to fulfil a dream. But for all, at what is the most difficult of times, a special day is a life-affirming experience that can lift spirits, reunify families and be a source of strength when it’s needed most.

Each special day provides a positive experience to be shared with a partner, parents, siblings, children or close friends. To date, Willow has provided more than 20,000 special days for young adults diagnosed with a life-threatening condition such as cancer, motor neurone disease, cystic fibrosis and Huntington’s disease. 

Founded by former Arsenal goalkeeper and TV presenter, Bob Wilson and his wife, Megs, Willow is a lasting memorial to their daughter, Anna, who died of cancer aged 31. Anna’s love of life and the enriching experiences of her own Special Days were the charity’s inspiration. 

Willow is totally reliant on the generosity of individuals, companies, trusts and foundations to fund its work. 

Reg. charity no.1106746

Willow

claudia ratshirumela

This department oversees the strategic direction and compliance of the organization through elected members.

Board Governance

This department manages internal and external communications, promotional strategies, and event planning to enhance brand visibility and engagement.

Communications and Marketing

This department focuses on generating revenue through various fundraising initiatives and managing donor relationships.

Fundraising Operations

This department oversees volunteer programs and manages volunteer engagement and support.

Volunteers Division

This department oversees financial operations and marketing strategies to enhance organizational resources and brand presence.

Finance and Marketing

This department focuses on establishing and managing strategic partnerships and sponsorships to enhance event offerings.

Willow

Org chart

Teams

Board Governance

Communications and Marketing

Fundraising Operations

Volunteers Division

Finance and Marketing

Partnership Development

Offices

Willow

Org chart

Teams

Board Governance

Communications and Marketing

Fundraising Operations

Volunteers Division

Finance and Marketing

Partnership Development

Offices

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