Michelle Smith

Michelle Smith has extensive experience in digital strategy and marketing within the real estate sector. Currently serving as Vice President of Digital Strategy at Willow Bridge Property Company since February 2020, Michelle previously held roles at Greystar from November 2013 to February 2020, ascending from Marketing Specialist to Marketing Manager. Earlier experience includes a Marketing Manager position at The Wemert Group of Keller Williams Realty and a Customer Service Manager role at McKinley, where responsibilities included training new managers and renewing resident leases. Additionally, Michelle worked at The Collier Companies as Regional Leasing & Marketing Manager and Senior Leasing Specialist, executing marketing programs and collaborating on marketing effectiveness. Michelle holds an Associate of Science in Digital Media Technology & Graphic Design and an Associate in Arts in Studio Art from Santa Fe College, along with a high school diploma from Sarasota High School.