Eric Anders

Account Team Lead - Growth Manager at WillowTree

Eric Anders has a diverse range of work experience in marketing and campaign management. Eric currently works at WillowTree as an Account Team Lead - Growth Manager, where they are responsible for leading the growth of the company. Prior to this, they worked at Netsertive in various roles, including as a Campaign Strategist, Performance Success Specialist, and Performance Success Associate. In these positions, they were responsible for monitoring digital marketing performance, analyzing data sets, and developing campaign strategies. Eric also worked at Lionsgate as part of the USC Center for Marketing Solutions Collaborative Partnership, where they helped develop and implement a marketing plan for Lionsgate Entertainment. Eric's earlier experience includes a marketing and sales internship at redIQ, where they were involved in content writing, designing promotional material, and conducting lead generation research.

Eric Anders obtained a Bachelor of Science in Business Administration with a major in Marketing and Management from the University of South Carolina in 2017. In 2015, they briefly studied Marketing and Communications at Lorenzo de Medici: The Italian International Institute. Prior to their university education, Eric attended Hightstown High School from 2009 to 2013. As for additional certifications, Eric obtained various certifications such as Adult and Pediatric First Aid/CPR/AED from the American Red Cross in April 2023, mParticle Fundamentals Certification, mParticle Sales Certification, and mParticle Technical Certification from mParticle in February 2023. Eric also holds certifications from Google, Braze, and The Trade Desk. However, specific information about the obtained month and year is not provided for all certifications. Eric also holds a Bing Ads Accredited Professional certification from Microsoft, without specifying the obtained month or year.

Links

Previous companies

redIQ logo
Netsertive logo
Lionsgate logo

Timeline

  • Account Team Lead - Growth Manager

    February, 2023 - present

  • Growth Manager

    July, 2021

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