Fredrik Grüneberger

Fredrik Grüneberger has extensive experience in brand management and marketing, currently serving as the Head of Brand at Willys, where they are responsible for brand strategy, marketing plans, media mix, and identity. Previously, they held various roles at Willys, including Brand Manager and Sales Manager at Wapnö Mejeri. Fredrik educated themselves in marketing at Högskolan i Halmstad and completed a project management course there as well. They began their academic journey with a focus on science and technology at Kattegattgymnasiet.