Jennifer Watkins is an experienced marketing professional with a diverse background in branding, creative production, and strategic communication. Currently serving as the Director of Marketing & Creative at WILX-TV, Jennifer manages all aspects of the brand, focusing on image campaigns and promotional production across various platforms. Prior to this role, Jennifer held multiple positions at Valassis, where responsibilities included overseeing multi-million dollar marketing projects, collaborating with Fortune 500 companies, and developing product marketing strategies. Additionally, Jennifer has entrepreneurship experience as the owner and fashion designer of Urbanity Clothing Line, along with a background in journalism. Educational credentials include a Master of Art Degree in Marketing & Social Science from the University of Michigan and a Bachelor of Art Degree in Communications and Media Studies from Western Michigan University.
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