Ritu Mehta Shah

Ritu Mehta Shah is an accomplished Ecommerce Manager at Wim Plast Ltd (Cello) since June 2023, specializing in driving online sales strategies. Previously, Ritu served as Account Manager at Cambium Retail Private Limited, overseeing the home furniture brand White Mulberry and contributing to its expansion across various markets, including India and the UAE. Ritu has also held roles at Hershey India as Senior Executive Ecommerce and at Cello as Assistant Manager - Ecommerce. Earlier experience includes positions at Prione Business Services Pvt. Ltd. and Browntape Technologies. Ritu holds a Master of Commerce degree in Management from Mumbai University, completed in 2014.