Greg Cassius is a seasoned global consumer products executive and brand strategist with over 10 years of experience in bringing products from concept to consumer. Currently serving as Chief Operating Officer at Dim Mak Collection and Head of Product at Win Brands Group, Greg leads teams to drive sales, margin growth, and brand development through collaborative strategies. Previously, Greg held various key positions, including Director of Product at QALO, Global Product Line Manager at Oakley, and Director of All Product & Merchandising at Primitive Apparel. Greg’s accolades include being a 2014 Red Dot Design Winner for the Speedo Tri Clops Backpack and successfully managing multimillion-dollar accounts across renowned brands such as Nike, Disney, and Target. Currently, Greg is pursuing further education at both The University of Texas at Austin and the University of North Texas.
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