WIN Nutrition
Peter Hefele II currently serves as Principal at PubSent, having held this position since 2025. Concurrently, Peter is the Director of Business Development & Sales at Vital Health America and is involved in Business Development at WIN Nutrition, both roles starting in 2022. Prior experience includes serving as an Associate in Business Development at William Hood & Company from 2018 to 2022 and completing an internship in International Finance, Operations, and Sales at Marine Ingredients in 2017, where contributions included creating managerial organization charts and sales forecasting reports. Earlier roles included Assistant Account Manager & Programmer at Marketing Edge Group, supporting marketing strategies for major corporations, and as a Research Analyst at Vitamin Angels, where Peter was noted as the youngest analyst to conduct market research and develop a strategic plan. Peter Hefele II holds a Bachelor of Arts and a Bachelor of Science in Business Economics and Business Management from Providence College, earned between 2014 and 2018.
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WIN Nutrition
WIN Nutrition began when a handful of likeminded industry veterans realized that they shared a common purpose - to spread nutritional innovation that empowers other health businesses. Our founders believed that by joining forces, they could provide a more complete solution to the nutraceutical industry. They believed that creativity and disruptive innovation would succeed in the modern marketplace. Today, WIN Nutrition exists to help our clients create new solutions that lead to healthier consumers.