Petro Tsarehradsky

VP Sales and Marketing at WIN Technology

Petro Tsarehradsky has over 30 years of experience in sales and marketing. Petro began their career at IBM in 1989 as a Systems Engineer and later became a Sales Rep. In 1994, they joined Pearson VUE as the Director of Product Management. In 2000, they moved to Carlson Marketing as the B2B Practice Leader, where they increased consulting revenue from $1M to $12.5M and pull through revenue from $6M to $45M. From 2004 to 2009, they worked at GMAC ResCap as VP Marketing, where they increased top line production from $27B to $36.7B and net income from ($44M) to $39M. From 2009 to 2011, they worked at T-Chek Systems as VP Sales and Marketing, where they achieved double-digit growth in revenue and increased new product line growth to 41% in 2010 and 74% in 2011. From 2011 to 2014, they worked at Deluxe Corporation, Financial Services as VP Marketing and Product Management, where they led all financial services product lines and their marketing strategies equaling $650M and achieved revenue of $346M and operating income of $143M. From 2014 to 2018, they worked at Chief Outsiders as a Fractional CMO, serving as a change agent to transform go-to-market initiatives. In 2018, they joined WIN Technology as VP Sales and Marketing.

Petro Tsarehradsky obtained a Master of Business Administration (MBA) from the University of St. Thomas, a Bachelor of Mechanical Engineering from the University of Minnesota, and a Bachelor of Fine Arts (BFA) in Piano Performance from the University of Minnesota. In 2013, Petro Tsarehradsky also obtained a Pragmatic Marketing certification.

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Timeline

  • VP Sales and Marketing

    August, 2018 - present