Emma King is an accomplished professional in UX/CX design and digital marketing with extensive experience across various roles and companies. Currently serving as the Head of UX/CX Design & Content at Winc Australia since March 2023, Emma previously held the position of Head of Creative Services ANZ at HelloFresh from August 2022 to March 2023. Prior to that, Emma spent over three years at AMP in various senior roles focusing on digital experience, marketing optimization, and digital strategy. Emma's significant tenure at HCF Australia included roles such as Head of Digital, where key achievements involved creating and launching comprehensive digital strategies encompassing web, social media, SEO, and email marketing initiatives. Emma's career origins trace back to HotHouse, where initial contributions as a Producer involved collaborating with teams to enhance clients' online presence.