Lisa Li

Lisa Li has extensive experience in pricing strategy and analytics, currently serving as the Head of Pricing at Winc Australia since March 2021, where significant initiatives included the establishment of a commercial deal and pricing forum amidst the challenges posed by the COVID-19 pandemic. Previously, Lisa held the position of Strategic Pricing Manager at Imperial Brands PLC, where a pricing elasticity model was developed to enhance market strategies. Earlier roles at Wesfarmers Industrial and Safety included General Manager Pricing & Analytics and National Manager Pricing & Analytics, where impactful pricing frameworks and models were designed, resulting in significant increases in business win rates and substantial bottom-line benefits. Lisa's career began at Staples Australia/New Zealand, progressing through various roles from Purchasing Analyst to Pricing Manager, showcasing a strong ability to enhance profitability and operational efficiency. Educational credentials include a Master of Professional Accounting from the University of Technology Sydney and a Bachelor of Arts in Journalism from Jilin University.