Jason Sorrell

Jason Sorrell is an accomplished sales and management professional with extensive experience in the sports and physical activity sector. Currently serving as Sales Manager at Windsor Materials Handling since September 2022, Jason has previously held key roles at Playwaze, where as Partnership and Engagement Manager, collaboration with leadership drove a strategic transition to a leading marketplace. As a Consultant for the Open Data Institute, Jason steered the OpenActive initiative for Sport England, enhancing strategy through evidence-based research. Additionally, Jason contributed significantly to the Golf Foundation as Regional Manager, developing long-term strategies in conjunction with the Chief Executive, and previously improved business operations at Birmingham City Council through roles as Consulting Manager and General Manager, generating substantial new revenue streams.