Paul Turale

As Wine Australia’s General Manager, Marketing, Paul has responsibility for Wine Australia's marketing activities domestically and internationally and for the strategic leadership of Wine Australia’s marketing team, working closely with the entire Australian grape and wine sector to drive market development, open new markets and increase the demand and premium paid for all Australian wine.

Paul brings over two decades of experience in the wine sector to his role with Wine Australia, having held senior leadership positions spanning general management, marketing and commercial functions. His knowledge gained from lengthy stints at Pernod Ricard (Orlando Wines), Peter Lehmann Wines and Casella Family Brands where he had significant exposure to both the Australian and key export markets.