At Wine Luthier, we have decoded the metrics of success. The company was born from the vision of its founder, Diego Fernández Pons, who, after 20 years of winemaking expertise and 7 years of intensive R&D, transformed the subjective process of wine blending into a high-precision technical system. His deep industry roots provided the foundation to solve its most critical challenge: subjectivity.

To achieve this, we apply a "first-principles" approach to 22 analytical parameters. Through Picture the Taste™, we visualize flavor across four strategic dimensions: Crisp, Sweet, Grip, and Mellow. This ecosystem is enhanced by the WPS (Wine Positioning System), which benchmarks any wine against more than 21,000 global references, and MARK, our AI assistant designed to optimize blends and maximize sample approval rates.

Under Diego’s technical leadership, we operate with absolute rigor to transform taste into strategic data. We don’t just measure wine; we provide an objective language shared by Management, Sales, and Production departments to ensure the growth and global consolidation of our partners.

Wine Luthier: Measure to improve.

Wine Luthier

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