Wine Routes
Adrian Tamblin is a Sonoma County, CA native and CEO and Co-Founder of Wine Routes, a new desktop and mobile app aimed at improving the wine country travel experience. His insatiable love of wine, travel, and adventure, coupled with his entrepreneurial background, lead him to assemble a team to tackle issues, challenges, and opportunities in the wine tech/travel space.
Prior to committing full time to Wine Routes, Adrian spent 10 years as Director of Operations and Partner at directoryofschools.com, a leading online portal that matched students with education programs suiting their interests at over 1,600 universities throughout the United States. His understanding of matching students with schools helped him conceptualize Wine Routes' core service - helping users curate personalized experiences based on a winery’s wines, reviews, and amenities.
Adrian’s experience also extends from another passion, as a partner of veloToze, a 3-year-old company out of Sonoma County that has reinvented the cycling shoe cover. Through his role with this start-up, Adrian has been responsible for turning professional cyclists into advocates at major races throughout the world, including California's Amgen Tour of California and France's Tour De France. As a result of this endorsement, veloToze is now being shipped to athletes in over 70 countries.
He is a truly passionate entrepreneur who has spent his life building start-ups, assembling teams, and bringing innovative platforms and products to market.
When not spending time with his wife and two boys, Adrian rides on the Red Peloton and Velo Fratello cycling teams and volunteers as a bike Marshall at Tour De Fox, Tour De Fuzz, Tour De Organics, and Marshall's Levi's Gran Fondo.
Wine Routes
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Santa Rosa, CA (Oct, 30th, 2017): Wine Routes, a new app that helps users plan trips and travel to wine country, has reinvented the wine country experience. The app, developed by Sonoma County based technology company Grapexchange, is a dual-purpose platform delivering highly integrated services to both consumers and wine businesses, allowing them to connect and grow like never before. Anyone in the industry knows, there is a disconnect between brands and consumers that has significantly hindered wine lovers in their search for wineries that fit tastes and vacation plans. “Historically, consumers have found it difficult to differentiate wineries based on price, ratings, reviews, amenities and varietals served“, said Adrian Tamblin, Wine Route's CEO and Co-Founder, “This disconnect has made it nearly impossible for consumers to find and plan trips to nearby wineries without the help of professionals, guided tours, or informal recommendations from friends.” Wine Routes elevates the wine travel experience for users and brands alike. Using Wine Routes’ wine country trip planner, consumers are able to explore wine country locations based on amenities, varietals served, price level, and reviews. Additionally, they can curate and share their very own wine routes with the community, allowing them to customize their perfect wine country experience. When a user arrives at a winery, the app allows them to interact with wines currently being served. They can quickly add descriptive tags and reviews, storing their personal taste and experience of the wine. Saving wines and following wineries creates a connection between that user and the brand, helping them stay engaged and informed of new wine releases, special offers, and experiences long after their trip ends. This streamlined integration of travel planning and consumer-brand interaction is a first for the wine industry. “What sets Wine Routes apart is that we have brought all brands and experiences together into one community, providing consumers a single platform to access on-demand information about their trips to wine country. Additionally, brands now have the ability to interact with consumers who have shown direct interest in their wines and winery,” said COO Ian Scales. This not only builds brand awareness for wineries, but also deeply emphasizes brand identity and expands the general winery narrative. Wine Routes is committed to making wine travel easier and more fun for consumers. The very nature of our mobile and desktop platform encourages tasting room visitation and provides unparalleled benefit to brands struggling to make meaningful relationships with their consumers. We are actively raising the quality of the consumer brand relationship and want to provide a cohesive integrated approach to consumers and brands alike. We want all wine lovers, regardless of State, AVA, or understanding of wine, to enjoy their wine tasting experience. Let’s transform the way we travel to wine country. Join the community to explore wineries near you and plan your next trip today! www.wineroutes.com