Joe Waechter

Joe Waechter was named CEO in March of 2010. Joe’s background in logistics, fulfillment and business management is extensive. Prior to joining WineDirect, he held positions as President and CEO of DHL Worldwide Express and Managing Director of California Pacific Capital, a San Francisco-based investor in early stage companies. During his 18 year tenure at DHL, he is credited with the company’s growth and expansion as it transitioned from a virtually unknown company into one of the world’s largest logistic companies. He was also President and CEO of Air Micronesia, Chairman of United Micronesia Development Company, and Chairman of Danao International.

During his time at WineDirect, Joe has transformed their business into a leading provider of integrated direct sales technology and services for the wine industry.

Joe’s vision for WineDirect is to fully support wineries in all aspects of direct-to-consumer sales, with a comprehensive product and service offering designed to help customers achieve success in the direct sales channel. He strives to build an aspirational culture with visions of becoming not only the best company in its category but the most unique in its passion for serving its clients.