Marketing Advisory and Coaching from Big Brand Leaders.

We support business leaders to create the conditions that ensure Marketing is valued as a growth engine, not just a cost centre. Helping you set the right direction for your Marketing function. Drawing up the roadmap to get you there. Building the muscle and stamina to go the distance. 

The Wingmaven Marketing Operating System (WMOS™) is how we help marketing and growth leaders accelerate results — a structured, whole-of-business framework grounded in experience, not abstraction. Because real, sustainable growth doesn’t come from a single campaign or department.It comes when leaders, teams, businesses and customers move in sync.

Wingmaven is built to bring perspective, support and the system that makes marketing not just better — but stronger, steadier and built to scale impact.

Founded by CMOs and leadership coaches Laura Wilson (formerly Deliveroo, RACV, AGL, NAB) and Jenn ten Seldam (formerly Xero, Seek, NAB, Vodafone).

We’ve successfully ‘winged it’ with companies such as:
- Alinta Energy (retail utilities)
- Xero (B2B SaaS)
- Kiwibank (financial services)
- Riverside PE | VITG (managed IT services)
- EQT | Levande(retirement living)
- Potentia | Linkly (middleware)
- Jade Software (B2B SaaS)
- CoMade (major projects engineering)

WINGMAVEN

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