Jeu Figueirôa

Chief Marketing Officer at Wings

Jeu Figueirôa has a diverse work experience spanning various roles and industries. In 2003, they worked as the Chefe de Estúdio at Morya Comunicação, where they were responsible for finalizing advertising campaigns and eventually moved into art direction. They later joined Ampla Comunicação as an Assistant Art Director in 2007. In 2009, Jeu worked at Agência UM as a Digital Producer, handling client projects and developing online materials.

From 2010 to 2013, Jeu worked at Morya Comunicação | Grupo ABC as an Executive Digital Planner, focusing on integrating digital channels with offline media. This strategy led to increased agency revenue and multiple awards. In 2013, they joined Massapê Comunicação as the Digital Creative Director, managing the digital team and coordinating online communication and media for various clients.

In 2017, Jeu held the position of Head of Digital at Ampla Comunicação, overseeing digital operations. They also served as the Chief Operations Officer at Jogga Digital Performance during that time, where they focused on developing technology and implementing performance media strategies for business growth. In 2021, Jeu became the Chief Marketing Officer at Wings, leading digital transformation efforts and focusing on data intelligence, marketing automation, and ROI generation. They also founded Woork Digital in 2021.

Jeu Figueirôa's education history starts in 1999 when they attended FIR - Faculdade Integrada de Recife. They completed a degree in Sistemas de Informação with a focus on Administração em Sistemas, which was completed in 2005.

In 2021, Jeu Figueirôa pursued further education at the Cambridge Judge Business School. They completed a program titled "Digital Disruption: Digital Transformation Strategies" in the field of Administração, Negócios e Marketing. This program likely provided them with insights and knowledge related to the strategies and tactics involved in digital transformation.

Overall, Jeu Figueirôa's education history includes a degree in Sistemas de Informação with a focus on Administração em Sistemas from FIR - Faculdade Integrada de Recife and a program in Digital Disruption and Transformation Strategies from Cambridge Judge Business School.

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