Kurt Schmidt is a Customer and CRM Analytics leader who drives growth through data, personalization, and lifecycle strategy. Currently serving as the Manager of Customer, Loyalty & CRM Analytics at Wingstop, Kurt leads analytics for a $1B+ first-party business, focusing on enhancing customer engagement and retention. Previously, Kurt held roles in customer loyalty and insights at Walgreens, where they delivered significant sales impacts and developed data-driven marketing strategies. With a strong background in customer analytics, Kurt is also pursuing dual Bachelor's degrees in Advertising & Strategic Communications and Marketing from the University of Wisconsin-Milwaukee.