Shannon McCarter

Shannon McCarter is an experienced marketing professional currently serving as the Coordinator of Email Marketing for the Winnipeg Jets at True North Sports + Entertainment, where responsibilities include crafting and sending email campaigns to large recipient lists. Previous roles include Social Media Correspondent for the Canadian Football League, where live event coverage was provided, and Communications Lead for the Canadian Cancer Society's Run for the Cure in Winnipeg, successfully increasing social media engagement. Shannon also held positions in media and communications with the Niagara 2022 Canada Summer Games, as well as internships with various organizations such as the Canadian Olympic Committee and Niagara IceDogs Hockey Club. Educational qualifications include a Public Relations graduate certificate from Niagara College and a Bachelor's degree in Sport Management from Brock University.